Marketing leadership on-demand.
With 15+ years of experience working with venture-backed consumer startups, I've navigated the unique challenges and opportunities that each phase of the journey presents. From Series A foundational work to meeting market expectations post-IPO, I've been through it all.
What truly excites me in my work is discovering those "aha moments" and transforming them into tangible, measurable successes. Whether you're struggling to meet your growth objectives, grappling with unclear or inconsistent brand messaging and positioning, or seeking guidance to mentor and scale your marketing team, you've come to the right place.
Services
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Part-time or temporary marketing leadership
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A specific brief or marketing project to tackle
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Ongoing, occasional mentorship for your marketing team.
Approach
I approach new brands with a strategic blend of thorough research and well-structured, creative experimentation. I begin by deeply understanding your customers and your business goals. Next, I audit your existing messaging, channels, and performance to ensure alignment between your business needs and your customers' needs.
From there, I craft a customized action plan for each client based on identified gaps, specific marketing challenges, and the scale of the solution needed. Together, we'll implement these strategies, ensuring you witness tangible results rather than just receiving a set of recommendations.
Testimonials